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Nature of Business

Geolly – Nature of Business

Proprietary Trading / High-Frequency Trading (HFT)

Trading Activities

Our proprietary trading operations focus on designing and executing strategies that are both high-performing and aligned with principles of market fairness, integrity, and responsibility. Geolly:

  • Designs, backtests, and deploys algorithmic strategies that identify market inefficiencies with precision, while ensuring compliance with regulatory standards and fair trading practices
  • Operates latency-sensitive systems to engage in market making, statistical arbitrage, and event-driven strategies—executed in a manner that supports liquidity, price discovery, and market stability
  • Trades in co-located environments to optimize execution speed, with embedded ethical constraints and oversight at every stage.
  • Employs real-time monitoring and controls to manage performance, exposure, and risk— honoring both profit objectives and fiduciary discipline.

Markets traded include:

  • Equity Index Futures (e.g., Nikkei 225, S&P 500, ASX SPI 200)
  • Fixed Income (e.g., treasury futures, repo instruments)
  • Spot FX and Derivatives
  • CFDs, via regulated brokers in a transparent and traceable execution model

Technology Infrastructure

Technology is the engine of our HFT operations, but it is always governed by the principle of responsible innovation. Our infrastructure includes:

  • FPGA-accelerated trading platforms designed for deterministic, ethical execution
  • High-throughput, low-latency market data handlers and tick-to-trade pipelines developed in-house using Verilog, C++, and Python
  • Strategic integration with ITCH, OUCH, and FIX protocols, ensuring clear, standardscompliant communication with exchanges
  • Co-located environments (e.g., ASX ALC, CME Aurora, LD4, TY3) configured with fail-safe protections, circuit breakers, and oversight systems to prevent market disruption

Quantitative Research and Strategy Development

Our quantitative research blends advanced data science with rigorous ethical review to ensure that every model respects market structure and integrity. Activities include:

  • Development of statistical and machine learning models that enhance alpha while minimizing unintended market impact
  • Real-time signal generation built on principles of robustness, transparency, and auditability
  • Use of technologies such as Python, NumPy, pandas, TensorFlow, Apache Spark, and AWS for high-integrity data analysis
All research undergoes regular peer review to enforce model fairness, compliance, and riskawareness.

Risk Management and Compliance

In line with “Profit with Honor,” risk is never just a technical exercise—it’s a moral imperative. Geolly enforces strict governance across:

  • Real-time position and exposure monitoring
  • Multi-layered kill switch and failover systems
  • Pre-trade risk checks embedded into every execution pipeline
  • Internal policies exceeding regulatory minimums to uphold transparency and market trust
  • Compliance with ASIC guidelines, anti-market abuse frameworks, and detailed audit trails
We treat compliance as a core business function, not a checkbox.

Market Connectivity and Counterparties

Geolly maintains trusted, fully transparent relationships with exchanges, brokers, and liquidity providers, including:

  • Exchanges: ASX, CME, ICE, SGX, JPX, EUREX
  • Prime brokers and ECNs with strong compliance credentials
  • Regulated CFD providers such as IG Markets for expanded access with controlled risk
We select counterparties that share our commitment to ethical finance and operational clarity

Strategic Objective

Geolly’s long-term goal is not only to excel in high-performance trading, but to lead the industry in ethical innovation. We are committed to

  • Continuous improvement in hardware acceleration, cloud-native engineering, and AI research
  • Ensuring every advancement contributes to market efficiency without compromising fairness
  • Building a trading culture where profitability, reputation, and public trust are never at odds

Geolly Pty Ltd & Geolly Wealth Pty Ltd

Geolly stands at the intersection of technology, trading, and integrity. Our HFT practice is world-class, yet grounded in humility and responsibility. Profit with Honor is not just a slogan—it is how we build systems, make decisions, manage risk, and interact with global markets.

Through this value, we pursue sustainable, principled success—delivering both alpha and trust to all stakeholders.